Barbados recently made an unforgettable impression at the Toronto Food and Drink Festival, where the island’s rich culinary heritage and bold, contemporary flair captivated crowds and set foodies abuzz.
The Barbados Tourism Marketing Inc. (BTMI) in collaboration with Export Barbados, brought the vibrant spirit of the island to life through a world-class culinary showcase led by two of the country’s most celebrated talents: award-winning Chef Javon Cummins and renowned mixologist Alex Chandler.
Over the course of the three-day festival, thousands of attendees were treated to a full sensory immersion in Bajan flavor. Chef Cummins served up artful bites that fused traditional Barbadian ingredients with global techniques. Mixologist Alex Chandler dazzled with craft cocktails rooted in island botanicals and bold Caribbean spirits, turning each sip into an invitation to Barbados itself.
This activation aligned with Barbados’ strategic push into the Canadian market, positioning the island not just as a beach destination, but as a cultural and culinary powerhouse.
“We’re seeing an incredible surge in demand for Barbados out of Canada, and food is proving to be one of the most powerful ways to connect with our audience,” said Eusi Skeete, Director for BTMI Canada. “Barbados is more than a vacation, it’s a lifestyle. The energy at this show was electric, and we were thrilled to see so many guests expressing increased interest in Barbados getaways and received a very positive response to our exclusive offers in partnership with Redtag.ca. This is what happens when you blend cultural storytelling with strategic tourism promotions, it converts.”
Barbados has announced the official dates for its signature Food and Rum Festival returning November 6–9, 2025.
The Barbados Food and Rum Festival is a mecca for foodies all over the world, where Barbados’ finest culinary talent is celebrated. Held by the Barbados Tourism Marketing Inc, each year the Festival transforms the month of October into a culinary escapade and has become one of the most sought-after festivals featuring local and international chefs, renowned rum producers and culinary personalities.
For more information, visit https://www.visitbarbados.org/barbados-food-and-rum-festival