Tag: Visit Portugal

Inspired by Portugal’s natural, cultural, and gastronomic riches, Visit Portugal unveils its latest campaign,  “Portugal, an unwritten recipe”, focused on gastronomy as a reflection of Portuguese history, tradition and culture, the campaign celebrates the unique blend of ingredients of Portugal as a tourism destination.

This campaign invites you to taste and explore Portugal through a recipe that combines ingredients such as the freshness, authenticity, creativity, sustainability, and generosity of the Portuguese people.

Comprising a concept film and five videos dedicated to each of these themes, the campaign showcases destination imagery interspersed with visuals of ingredients and dishes, taking viewers on a journey through the flavors of the regions, the culture, and the community life. “Portugal, an unwritten recipe” highlights a gastronomy that blends tradition with modernity, creating unique and memorable experiences.

Creativity is evident in how Portuguese chefs combine tradition and innovation, transforming ancestral recipes into modern and memorable experiences. This approach is complemented by a commitment to sustainability, demonstrated through practices that minimize waste and respect natural cycles. From local markets to vineyards and award-winning restaurants, Portugal offers experiences that celebrate the connection between the land, the sea, and its people, providing a unique and enriching visit.

“Portugal, an unwritten recipe” is part of a broader plan to internationalize Portuguese gastronomy as a distinctive and decisive asset for promoting the destination, making it a key reason to visit Portugal. The campaign thus aims to enhance the recognition of Portuguese gastronomy as a unique and attractive factor for the destination. Gastronomy holds immense potential to stimulate the local economy, promote sustainability, inclusion, and territorial cohesion, and as such, it represents a fundamental pillar in the strategy to promote Destination Portugal.